Timely and timeless, the new Pepsi logo and visual identity system are more than a refresh. We introduced an electric blue and the black of Pepsi Zero Sugar to our cola’s classic colors alongside a modern, custom typeface that reflects the brand’s confidence.

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2023年3月28日 · The logo and visual identity thoughtfully borrows equity from its 125-year history and incorporates modern elements to create a look that is unapologetically current and undeniably Pepsi. Key design elements include: The Pepsi globe and wordmark unite to fit into a variety of settings and emphasize the distinctive Pepsi branding.

2023年3月29日 · Get an inside look at our iconic brand’s next era.

2024年3月1日 · To mark the moment, digital installations – each featuring the re-designed and refreshed Pepsi® globe logo – rose above landmarks worldwide for a digital showcase of Pepsi®'s new visual identity in a blaze of pulsing electric blue …

2023年3月29日 · Pepsi has unveiled a new logo and visual identity, “borrowing equity” from its history and merging it with more modern touches, ahead of its 125 th anniversary this autumn. This is the first time that Pepsi has updated its well-known globe logo since 2008. The new identity was created by PepsiCo’s in-house design and innovation team.

Timely and timeless, the new Pepsi logo and visual identity system are more than a refresh. We introduced an electric blue and the black of Pepsi Zero Sugar to our cola’s classic colors alongside a modern, custom typeface that reflects the brand’s confidence.

2025年1月29日 · The History of the Pepsi Logo Design Evolution. The Pepsi logo is one of the most recognisable brand emblems in the world. Those swirling red, white, and blue colours undoubtedly spark instant brand recognition in the minds of consumers. But how did this iconic logo design come to be?

2024年10月11日 · Pepsi released a new logo design last year. It’s dazzling and upbeat, with a pulsating life and a color palette to make you go whoa. It’s everything you always imagined a modern soda brand to be. Assertive, unafraid to enjoy, and up for some mad fun. Since then, the ‘Pepsi logo 2023’ has constantly been knocking on our analytics door.

2023年3月29日 · Drinks brand Pepsi has unveiled its first rebrand in 14 years with an updated logo that draws on its 1990s branding and uses black wording to draw attention to Pepsi Zero Sugar. Released to mark...