Logos - UC Berkeley Brand
The UC Berkeley logo is our name set in a customized serif typeface that draws inspiration from the original metal version of the typeface and other Goudy works.
Signature system - UC Berkeley Brand
The UC Berkeley logo is our main identifying element: the singular expression of the university’s mission, brand positioning and personality. It represents our brand at the highest level and serves as our primary logo and trademark.
Identity Resources & Logo - UC Berkeley School of Information
UC Berkeley brand information, including logos, can be found at brand.berkeley.edu. Download a .ZIP file with the full set of colors, formats, and sizes. If you need a logo in a different size, color, or format, please email [email protected], and we will be happy to assist you.
Icons & secondary marks - UC Berkeley Brand
When used with intent, and together with the UC Berkeley logo, our secondary marks can help set the stage for storytelling and reinforce the defining characteristics of the brand. The UC Berkeley seal is an important part of our heritage and reinforces our legacy of leadership.
Media Kit – Berkeley SKYDECK
Download official Berkeley SkyDeck logos, colors, and more.
FAQ - UC Berkeley Brand
The signature system that defines how school, college and department names will be displayed next to the UC Berkeley logo is has been finalized. Units can request a logo lockup through this website by navigating to Visual Identity > Signature System.
Logo - Cal Alumni Association
The preferred presentation of the Cal Alumni Association logo is two-color, using Berkeley Blue and California Gold, on a white background. If the design warrants, the logo may be reproduced on a screen of Berkeley Blue or California Gold.
Colors - UC Berkeley Brand
Our color palette helps us express our personality and elevate our identity — leading with Berkeley Blue and California Gold. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive image or visual story.
UC Berkeley Brand
Our visual identity system spans our academic (UC Berkeley) and athletic (Cal) identities, and includes our logos, color palette, typography, photography style and graphic elements, creating a distinct visual language that is undeniably UC Berkeley — and that can be applied across audiences and contexts.
Brand essentials toolkit - UC Berkeley Brand
To request a set of logo lockups, please email us at [email protected]. You will receive a package of all applicable lockup style variations, in all five colorways, in a variety of file formats including png, svg, eps, and pdf. Use of the B monogram is subject to brand guidelines as defined in the visual identity section of this website.
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