Publicis Groupe is “the only network or consultancy” capable of offering clients full end-to-end marketing services, ...

Bentsifi joins industry practitioners in welcoming renowned Marketing professor and distinguished faculty member at the University of Ghana Business School (UGBS) – Prof. Kobby Mensah, who has been ...

The story of Intellivision is long and takes a number of turns, which you can read all about in the book Intellivision: How a Videogame System Battled Atari and Almost Bankrupted Barbie from The MIT ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Pantheon Media Group, the studio formerly known as Asylum Entertainment Group, has tapped producer and marketing vet Kelly Mullen to serve as its head of brands. Mullen will report to Pantheon Media ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making smarter decisions that lead to higher ROI.

Easterseals Redwood has announced Rachel Fausz has joined as the organization’s vice president of agency advancement and ...

The survey also found that second-screen usage is common among Super Bowl viewers. Social media is the most popular secondary media platform, with 46% of digital viewers and 30% of traditional TV ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...