New York Liberty guard Sabrina Ionescu is investing in Bay Area NWSL club Bay FC, the group announced Monday. She will also serve as an "official commercial adviser" who "will partner with the ...

Nike's new strategies, including a Kim Kardashian partnership, target Millennials and Gen Z, presenting potential growth.

LeBron James was asked about Minnesota Timberwolves star Anthony Edwards' comments about becoming the face of the NBA one day ...

Damon Wayans recalls shooting a Nike commercial with LeBron James in 2003, says he was only interested in playing video games ...

Sheryl Swoopes made history as the first woman to receive a Nike signature shoe, signing a $175,000 deal at a time when women ...

Doncic acknowledges “closure is going to take a while” but he navigated an emotional hurdle, and he and the team are focused ...

The first new Jordan model of the 1990s set the tone; this was Nike on the offense. Hatfield’s design took after a fighter ...

Everything before Tuesday’s game helped to build anticipation for Dončić’s star power in L.A., from a timely Jordan Brand ad to a new shoe.

Luka Doncic gets the first last laugh. They play again April 9 in Dallas and a playoff series between the Lakers and Mavericks would be spellbinding.

The Jordan Brand ad sees a character leave Texas behind for California while a hit song from George Strait plays in the ...