As discussed above, one of the main reactions to Walmart’s brand redesign were variations of disbelief about the company actually paying people to create the new logo. This is a prime example of ...

Helly Hansen was a Norwegian captain who, in 1877, started producing oilskin jackets, clothing and tarpaulins made from linen soaked in linseed oil. The company has grown since then, and its logo ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

Please view our affiliate disclosure. Creating a strong brand identity is one of the most important aspects of a business. A well-designed logo is often the first impression a company makes on ...

It's a web-based service that can auto-generate logos. All you need to do is add your company's name, as well as provide information on what sort of business you offer, as well as picking a few ...

From Paul Rand's IBM logo to Michael Bierut's Mastercard. Logos are one of the most vital parts of a brand's identity. A great logo immediately relays what a company does and stands for in a simple, ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

The Walmart “spark” (the yellow sunburst logo) also received a little makeover. Emphasis on little. The company says it now “exudes the energy of Walmart and remains a beacon that guides ...

That's because the bulk of the company's catalogue is uniformly designed, with the John Deere logo and its unmistakable green and yellow color scheme at the forefront. This is all a result of the ...