Michael Tran//Getty Images Taylor Swift holds a bottle of Wonderstruck at the fragrance’s 2011 launch ... Its sister scent, Wonderstruck Enchanted, debuted soon after in a similarly shaped ...

No Easter egg is too minute or complicated to withstand Taylor ... Wonderstruck, a magical scent for hopeless romantics sealed in an enchanting purple bottle, was Swift’s first foray into ...

The news is a reflection of how musicians and other artists can use mobile to engage with their fans. Mobile users can point their smartphones at the Taylor Swift album, the packaging for her ...

Elizabeth Arden is using mobile to promote its new fragrance Enchanted Taylor Swift. ?Forward-thinking brands like Elizabeth Arden are looking ... New technology Elizabeth Arden worked with Aurasma on ...