The year 2025 is a big one for Titleist as it marks 25 years since the introduction of the Pro V1 golf ball ... dimple design, the Pro V1 retains the same penetrating ball flight which the ...

Any guesses which one? I bet you’re wrong! A five-piece golf ball with a urethane cover, designed to provide versatility across different playing conditions. Geared toward players with faster swing ...

Adidas has unveiled the official match ball of the 2025 Club World Cup. The design is distinctly American, with FIFA saying it “pays homage” to the host nation of the first edition of the ...

Using a new artificial intelligence tool, Callaway’s golf ball team began compiling data as far back as 2008 to build prototypes and a database for AI to start iterating initial designs. And they have ...

And if you can nail your ball position on every shot, you’ll be that much closer to the. consistency that defines good golf.

2. Aerodynamic optimization. In creating the latest iterations of the Pro V1 and Pro V1x, Titleist paid considerable attention to an area of golf-ball design consumers don’t think much about ...

Sometimes a PGA Tour stop can become synonymous with a moment in golf history. We’re not saying it’s always a “pivotal” moment, but a moment nonetheless. Often it involves a quirky ruling ...