The keratin seeps down into hair's pores and is heat-sealed with a flat iron, leaving you with smooth, straight tresses. The process promises (mostly) straight hair with minimal maintenance ...

The need for luscious and straight strands is especially on our ... can you achieve the hair of your dreams? By opting for a ...

From the infamous Brazilian blow-dry to the frizz-fighting KeraStraight, keep reading for everything you’ve ever wanted to know about keratin treatments… If you’ve ever moaned about your ...

Contrary to popular belief, keratin treatments aren’t just for straightening hair. Keratherapy’s KERABOND™ technology revolutionized keratin applications by focusing on smoothing without ...

Waking up every morning with hair that looks like it has been professionally styled may seem impossible, but with a ...

A keratin treatment allows me to wear my hair straight without the fear that one Pilates sesh will ruin my silk press. If that means I'm shortening the life of my treatment, then so be it.