Many online businesses measure their digital marketing success with the two most common marketing metrics and conversions: leads and sales. In reality, there are other indicators of the success of ...

Beauty is in the eye of the beholder. Eye-catching marketing stunts can divert attention from a lack of anything else to say, ...

Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize ...

Search Engine Land » PPC » 2025 metrics that matter: How to future-proof your marketing Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor ...

The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their ...

This is the internet equivalent of a controlled ... capabilities, and metrics for brand performance, multi-channel marketing, and social media. Her previous roles in insights and analytics have ...

Define clear marketing objectives. Select relevant KPIs (Key Performance Indicators) for each campaign. Regularly review and adjust metrics based on performance. Example: An e-commerce store running a ...

In the digital world, how businesses talk to their audience has changed big time. E marketing communication is all about ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

Here is how First Internet performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts: Net Interest Margin: 1.7% versus 1.8% ...