Now that you have the perfect, personality-filled picture of your Elf on the Shelf, you need the perfect Instagram quote or ...

The elf’s gone rogue, turning bathroom supplies into winter décor. Bet you’ll question toilet paper usage now. Use markers sparingly: Draw the snowman face carefully so it’s clear but doesn ... Pro ...

With the arrival of December also comes stress and scrambling from parents who want to give their kids the best Elf of the Shelf experience for the holidays. Any parent who participates in the Elf on ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into ...

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He hung toilet paper from the top cabinet and used Momma’s lipstick to write his message. This The Elf on the Shelf idea was so much fun, but a little tricky to pull off. I woke up early one ...

Liverpool has become the stage for a giant game of hide and seek with The Elf on the Shelf this December. The 15ft version of the elf appeared at its first location across the city centre this ...

Christa Pitts, co-founder & co-CEO of The Lumistella Company, makers of The Elf on the Shelf, talks about the holiday retail season, expanding the brand and the threat of tariffs from the Trump ...

Getting the best toilet roll means you avoid flushing money down the loo by overspending on toilet paper that turns out to feel rougher than sandpaper or means you need to use more sheets than you'd ...

The Elf on the Shelf tradition started back in 2005, gaining significant traction between 2010 and 2013. While the elves are currently available for £19.95, most parents issues are with the ...