An ad with pitch-perfect copy and compelling visuals displayed on a less-than-ideal channel to the wrong audience won't ...

Beneath each ad network lies an implicit contract: a value exchange where consumers agree to share their data in return for tangible benefits. This value exchange hinges on privacy and personalization ...

“As always, it depends how it’s done. In-app ads must be complementary to the user’s desired outcome. People use an app for a ...

Amazon's latest retail media announcement - offering its ad tech to other retailers - might seem like asking competitors to ...

Microsoft likes to promote its own services in Windows 10 and 11. Tweak these settings to stop the irritating tips, ...

AI-powered interactive ads enable dynamic, two-way conversations directly within the ad space. Shoppers can ask questions and ...

When it's bitterly cold, how long can you leave your dog out in the snow? Here's when to bring them inside and danger signs ...

As a marketing professional, I know firsthand the importance of reliable, data-driven analytics for the creation of a digital ...

Researchers criticize A-B testing, warning it yields unreliable ad performance conclusions due to divergent delivery issues.

East West Rail (EWR) has rejected claims by campaigners that it “let slip” new stations between Bletchley and Bedford cannot ...