The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising ...

Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience ...

Fizzy drink company generated advert using artificial intelligence – and you may spot the absence of a key character ...

Especially if your brand is synonymous with "It’s always the real thing". It’s not about how an ad is produced; it’s about how it’s perceived. And rightly or wrongly, AI ads are causing concern for ...

Especially if your brand is synonymous with "It’s always the real thing". It’s not about the way an ad is produced, it’s about the way it’s perceived. And rightly or wrongly, AI ads are causing ...

Innovation and change are essential cogs in the Coca-Cola machine. For the multibillion-dollar company, it's simply not enough to be one of the top-selling soda manufacturers in the world. The soft ...

Coca-Cola’s reliance on taste tests overlooked consumer loyalty and brand identity. Emotional connections and brand symbolism significantly influence purchasing decisions. Effective market ...

Coca-Cola Europacific Partners (CCEP), the world’s largest independent bottler of Coca-Cola, has announced a planned ...

Coca-Cola has sparked widespread conversation with its latest AI-generated ad campaign, showcasing a bold new approach that has captivated and divided audiences. Known for its festive traditions, the ...

In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.