Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he ...

Duo the Owl was known for his silly antics, reminding Duolingo users to complete their daily lessons. He debuted with the app in 2011.

Posts appeared on the company's social media accounts on Monday, declaring "Legends never die" and "Duo is back." ...

Duo’, the Duolingo mascot known for his guilt-tripping ways to get people to learn new languages, is dead. He was 3,025 years old. His death was confirmed by the language learning company’s social ...

Duolingo’s owl mascot, formally known as The Duolingo Owl, made a surprise return Feb. 24, nearly two weeks after the language learning app shocked the world with the announcement of his “death.” ...

"Now I know the death video looked incredibly realistic, but it was all edited ... He went on to say his friends — fellow Duolingo characters, which include several humans and a bear ...

In a TikTok video shared Tuesday, Duolingo characters Lily and Zari − seen ... The caption reads, "sending my condolences fr (for real)." Whether the post is just an ode to the owl or a sneaky ...