Learn key strategies to create real customer value, build lasting loyalty, and drive business success through a ...

Loyalty programs like that demonstrate how companies ... True loyalty results from understanding of customer needs, respecting customers, offering products that are relevant and good customer ...

Loyalty rewards programs, which have been around since the 1700s, have changed dramatically in recent years thanks to innovations in technology and the emergence of e-commerce. But not all of those ...

One week after British Airways' Executive Club backlash, Skift examines some of the key lessons and industry takeaways from ...

Make sure the enrollment process is straightforward and the benefits are easy to access. Customers should be able to check their points balance, redeem rewards, and take advantage of special offers ...

According to a recent Prosper Insights & Analytics survey, over 62% of consumers actively participate in customer loyalty programs with retail brands and restaurants. Prosper - Participate in ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one. Discounts and rewards form the backbone of loyalty programs.

Delta will link its SkyMiles program to Uber, both companies announced at the CES conference in Las Vegas on Tuesday.

Anand said the program has been "essential to our ecommerce model" and that it keeps customers returning, helps them track customer preferences, and drives sales. "Our loyalty and rewards program ...