Rasika Prashant, CMO, Soulfull, said, "Chai and rusk are an inseparable duo in Indian households, but most rusks contain maida, which isn’t preferred for everyday consumption. With Tata Soulfull ...

Speaking on the launch, Rasika Prashant, CMO, Soulfull said, "Chai and rusk are an inseparable duo in Indian households, but most rusks contain maida, which isn’t preferred for everyday consumption.