In nearly 30 years of B2B events — as CMO ... it transforms the event planning process from the start. Rather than four events of 400 people in a year, the event plan looks like 50 events ...

B2B event marketing was, among all sales and marketing channel initiatives, third in engagement effectiveness and first in conversions, 2020 research from Demand Gen Report found. But COVID-19 has ...

B2B Event Market thrives on innovation ... and data analytics, has enhanced the planning and execution of events, making them more engaging and impactful. However, the market also faces challenges ...

Nearly half (49%) of CMOs say B2B events are now more critical than pre-pandemic, according to Forrester. And they will remain critical. In today's rapidly evolving business landscape, our ability to ...