Vitamin C serums help regular users of the product, overtime, achieve glowy and more youthful skin, and also assists in aging ...

Forget long lists of interminable ingredients and one-size-fits-all claims, we’ve recruited an expert to help decode the jargon when it comes to serums… When it comes to skincare, a serum is ...

If you know anything about me, you'll know I'm pretty frugal when it comes to skincare products. Sure, I'm easily influenced ...

Whether it’s billed as ‘serum-infused’, ‘skin tint’ or ‘coverage drops’, there are many guises these new formulas fall under but one thing remains the same: they’re all brilliant ...

Whether or not you have reactive skin, it’s always a good idea to have a flexible skin care routine that evolves as the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you're looking for an anti-aging alternative to injectables like Botox, this wrinkle-reducing serum is supposedly a ...

Simplify your routine—especially when it comes to hair. For instance, do you really need a hair oil and a hair serum? Maybe not. The major difference is the products' ability to penetrate the ...

Retinol has become somewhat of a beauty buzzword in recent years, with people of all ages reaching for the lauded skincare serum. But what exactly is retinol? How does it work? And who is it best for?