You'll use each value proposition differently. For example, Hubspot leads with its brand-level UVP on the homepage: "Software that's powerful, not overpowering." This broadly describes the value ...

We'll also cover how a value proposition differs from a mission statement and provide four compelling and inspiring examples. Image source: Getty Images. A value proposition states the unique ...

Learn how to write a value proposition by using our free template and gathering inspiration from eight examples. To write an effective value proposition, you need to know your target audience.

Marketing is all about what's new, which means founders of boutique marketing agencies need to become skilled at migrating the value proposition. In particular, they must learn how to sunset old ...

Porter, Michael E., Jorge Ramirez-Vallejo, and Alexandra Houghtalin. "CVS Health: Redefining the Value Proposition." Harvard Business School Case 717-436, November 2016. (Revised February 2017.) ...