However, many loyalty programs offer rewards that participants don’t fully utilize. Consumers are on the lookout for new ways through which they can unlock their purchases’ full value.

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one. Discounts and rewards form the backbone of loyalty programs.

Prosper - Participate in Customer Loyalty Programs Matt Smolin, CEO and co-founder of Hang, a next-gen loyalty platform using personalization, gamification, and omnichannel integrations to give ...

Using one hotel loyalty program for most, if not all, of your stays is tempting. You may find yourself primarily using a particular program because you have a high tier of elite status ...

Ibotta is one of the most popular cash back apps available. It’s known for offering cash-back rewards on everyday purchases ...

The UK’s national carrier has overhauled its Executive Club, rebranding it The British Airways Club and changing how members ...

Can employees explain the company’s loyalty program in two sentences? Is the loyalty program using technology as a novelty, or in a way that makes it easier for customers to join and remain active in ...

In 2016, we’ll see even more programs using tactics like Southwest Rapid Rewards and Delta SkyMiles to turn their loyalty programs into flexible, and more valuable, currencies.” ...

The Yotpo survey also found that loyalty programs accounted for more repeat customers than other touchpoints during the sales process, like having a positive experience using a brand's website.

British Airways is overhauling its loyalty program, shifting earning potential to be based on customer spending instead of miles flown. Starting in April 2025, customers will earn one "Tier Point ...

Loyalty programs are set to change too ... which was developed for third-party retailers to build their own online stores using Amazon’s technology. At Visa, this includes offering a suite ...