Last year we announced that we were undertaking research to try to understand public attitudes to chemistry in the UK (RSC News October ... You can read the full report and see other supporting ...

Their findings deepen our understanding of how sensory information and behavioral choices are intertwined within the cortex -; the brain's outer layer that shapes our conscious perception of the ...

Receptor biology has shed new light on the mechanisms behind odour perception, but there is still a lot to uncover. Cognitive sciences also unlock further understanding of the human senses by ...

it doesn’t give us an understanding of what it means to experience time in the present. It also doesn’t explain how our perception of time is a complex interplay of psychology and physiology.

sensory details can significantly impact brand perception and purchasing behavior. Understanding these subtle but powerful psychological factors is essential for any brand seeking to connect with ...