A tour agency in Sapporo, Hokkaido - one of the world's snowiest cities - has introduced snow shoveling as an activity.

Japan’s government and ruling parties are considering raising the International Tourist Tax, which is currently 1,000 yen (₱ ...

The Japan adventure tourism market is expected to reach a substantial size of USD 7.1 billion by 2025, driven by increasing ...

Many foreign visitors to Japan are adding a Starbucks Regional Landmark Store to their itineraries so they can experience local architecture and history while sipping coffee or tea ...

In 2024, over 2.7 million Americans traveled to Japan, marking a significant increase of 33% compared to 2023, as reported by ...

From geisha being harassed to arguments in the carparks of ski towns, the island nation is experiencing a range of issues due to the incredible influx of visitors in recent months.

According to data released on Feb. 21 by the Japan National Tourism Organization, 1,786,500 Japanese people traveled overseas in December and January. That's only 56 percent of the number of ...