Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

which is 'devoted to stimulating thought and enhancing the practice of market segmentation and target marketing'. As well as papers on the applications of market segmentation there is also a ...

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

Nowadays successful email marketing relies on employing segmentation strategies to tailor ... outlined in this article will help you target your audience more effectively, leading to higher ...

Current reading and thinking on the topic of segmentation; a crucial element of marketing, segmentation identifies relevant consumer subgroups, focusing and directing communication strategy.

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure ... We wrote about it four years ago in the Target Marketing magazine ...