This approach can leave out an important ingredient: a deep understanding of what problem the brand is solving for the customer – the HCP or patient. "As brand builders, we are interested in the ...

Imagine eliminating costly disruptions, improving efficiency, and staying ahead of your competition—not by reacting faster, ...

The problem was the scale of action, they saw smart phones as just another product, perhaps 5% of the market, and continued to plough money into optimizing their current handset portfolio.

Situation analysis: What problem was the company trying to solve? Many companies still use manual processes for customer-service and -experience tasks. Historically, those tasks have been too ...

your friends and family may be asking you strange questions as well — without a real understanding of what problems Bitcoin is trying to solve. As stewards of the Bitcoin space and de facto ...

The entry form requested companies to describe their product by the key problems it was designed to solve, how they make ... owner of Alert Rental. Collect customer signatures on-the-go, from ...