In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include ...

It is a line that many people on both sides of the divide tread, including myself. I am a Dënesułiné mother and daughter. This special supplement highlights innovative social programs, collaborations, ...

The author outlines what role these social media performed in transmitting information at the latest earthquake. The Great East Japan Earthquake that hit Japan on March 11 registered a magnitude ...

Accordingly, social media now plays a unique and increasingly critical role in protecting both brand equity and customer loyalty. The customer complaint ecosystem comprises distinct complainer ...