In an era where elaborate 10-step skincare routines have dominated the beauty industry, a refreshing shift toward minimalism ...

If you’ve been scrolling through Instagram lately, you’ve probably seen skinimalism pop up. It’s the newest buzzword in the beauty world, championing the idea of “less is more” when it ...

Skin minimalism, aka “skinimalism”, is one of beauty’s biggest trends for 2021, according to Pinterest – but what exactly is it? Here, we explain everything you need to know. Over the last ...

Thanks to this, the skinimalism trend is seeing a nourishing upgrade with a surge of skincare-makeup hybrids that basically fuse two products in one.