The trend celebrates the "Sigma male" archetype – independent, self-reliant men who defy societal norms. Users create humorous videos with a sped-up version of the song, often incorporating ...

Just when you thought the realm of the spectrum of masculinity couldn't get any bigger, a new form of male identity has made ...

The trend refers to the social media phenomenon where content creators use specific music and visuals to celebrate or humorously depict the ‘Sigma male’ archetype. The ‘Sigma Sigma boy ...