The reason, of course, is the brand’s collab with Shaun the Sheep, who took centre stage for last year’s ad and (because Barbour and Aardman both know a good thing when they see it ...

The reason, of course, is the brand’s collab with Shaun the Sheep, who took centre stage for last year’s ad and (because Barbour and Aardman both know a good thing when they see it) is back for more.