Teaching older kids and preteens how to care for their skin properly is important ... and parent of a preteen—about the “Sephora kid” trend, what ingredients to avoid, and how to choose ...

Forget Chuck E. Cheese — all the trendy tweens are hosting their birthday parties at Sephora. Spa and makeover sessions have ...

Not long ago, the internet was buzzing about “Sephora kids ... be surprising to see very young people so interested in skin care and cosmetics, it’s not a bad age to start paying attention ...

Gen Alphas love their skincare. Here is a roundup of the latest and safest products that are full of personality yet appropriate for young skin.

If you’re looking to restock some skin care routine essentials or need to cross off items from your holiday wish list that you didn’t get, now’s the perfect time to shop at Sephora.

The iconic spa brand embraces elder millennials and Gen X, cutting through the tween skincare noise with a playful, no-nonsense approach to adult skin. In the video, Iliza is seen shopping in a ...

Health experts have taken notice and spoken out about the physical harm that skin care products, which are marketed to young girls, can cause.

Skincare brand Bliss is attempting to reconnect with its core audience of elder millennials and Gen X with a new campaign that combats the current skincare obsession by tweens, who have subsequently ...

Shopping at Sephora on a budget is totally possible thanks ... “From hydration to cleansing pores, their products are effective and aid any skin type,” she says. Try something like The ...

Kids today would rather play with Drunk Elephant serum, according to Texas mom Jessica Bazan. Bazan’s daughter Camila recently celebrated her 7th birthday with friends at Sephora. “Camila ...

Puberty is often the first time kids are dealing ... or go overboard with skin care for teens and tweens — which explains the recent concern around tweens in Sephora. Quite simply, some of ...