Roger Federer’s affinity for emojis has now become an integrated part of his brand. Nike released three new RF shirts this week, two of which feature an emoji of Federer’s head (complete ...

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger ... Federer and Elmo playfully clearing up any confusion around On's brand name and logo ...

Biggest upset of Day 1 at #Wimbledon happens before a ball is struck on Centre Court: Roger ... "So the RF logo is with Nike at the moment, but it will come to me at some point," Federer said.

In retirement, Roger Federer continues ... The ad stars Federer and Sesame Street's Elmo playfully clearing up any confusion around On's brand name and logo in a memorable way.

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On. The fun collaboration left Federer ...