The latest is the Les Yeux Noirs Lash Amplifying Lacquer mascara in Rouge Louboutin, a fiery red upgrade from the previous jet black and sumptuous burgundy shades. At £55, it’s not cheap ...

Colour is also important. Black has long been the most popular, but it can wash paler skin tones out, so it might be worth considering a really good brown mascara or a navy shade for your beauty ...