Public relations is essential for business leaders to understand in today's fragmented media landscape. This article explains ...

In today’s competitive business landscape, communications is not just about visibility, it’s about value. CEOs and business ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to the right audience and drive business results.

Audience distrust, marketing integration, AI innovation, and the rise of influencer relations. These are just a few reasons ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...

And that means improved opportunities for using public relations as a bigger part of your marketing mix. PR is an excellent tool because it gives you exposure you don't have to pay for directly.

In the marketing and public relations industry ... We continue to see an increased value in telling authentic stories through media relations strategies. Local micro-influencers are more relatable and ...