Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

While Pepsi has been around for over 100 years, some people are only just learning about the popular's soda's beginnings and ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Although The Cola-Cola Company (NYSE:KO) and Pepsi (PEP) have both faced headwinds over the past year, partly due to high interest rates, the former has been outperforming its peer in terms of ...

Pepsi is known for coming up with interesting flavors, but this holiday season has the company offering a brand new kind of ...