Speculations are rife that Oral-B’s run was stopped by Patanjali ’s toothpaste too, which has become a cause of worry for many in the Rs 7,000-crore oral care market. Early this year ...

The oral care segment is witnessing a battle over toothpaste like never before. In a bid to counter Baba Ramdev Patanjali’s herbal toothpaste-‘Dant Kanti’- Colgate-Palmolive is launching an ...