First tasked with refreshing the brand strategy for O2 upon joining in September 2024, director of brand & marketing at ...

Essential For Living’ is the latest in the campaign, which features the actor, who has been the voice of the ads for 23 years ...

O2, in partnership with its global creative agency VCCP, has unveiled a new brand platform and positioning, centered around connecting customers with life’s most exciting moments. The platform reinfor ...

O2 and its global creative agency of record VCCP unveil a new brand platform and positioning, centred around connecting ...

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Virgin Media O2 has upgraded its brand mascot, Bubl, by using AI, in partnership with VCCP’s AI creative agency, ‘faith’. As a result, the creative agency has launched The Bubl Generator, which ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

O2 has also rolled out caller identification for businesses, known as Brand ID, which gives users information about the ...

Telco O2 majored on its music-related credentials to target fans, drive awareness and grow brand love in the UK. O2 is joint leader in the UK mobile network category with EE. However, it is operating ...