在全球化日益加深的今天，品牌的国际认知度越来越受到关注。作为中国白酒的代表性产品之一，茅台酒一直以来在出口市场上享有盛誉。然而，令人好奇的是，在其国际品牌形象中，茅台的名称并不遵循汉语拼音标准，而是以“MOUTAI”这一拼写形式为人所知。这背后不仅蕴 ...

“茅台”酒大家不陌生，它的拼音是Maotai，但它的商标上为何印着Moutai？“好学姐”也纳闷这怎么念，得念成“谋台”？故事得从一个叫威妥玛的英国人说起。

The world-famous Maotai liquor was named after this village in Renhuai County, Guizhou Province. Awarded second prize at an international exposition of liquors and wines in Panama in 1919 ...

MAOTAI, China--In the Chinese village of Maotai, the local firewater named after the town is not only a key source of income, it’s a barometer of the country’s battered consumer market and the ...

Maotai is ‘hard currency’ The distiller has also been hit by the anti-corruption campaign launched years ago by Chinese President Xi Jinping. This year, another former Maotai executive faced ...