The brand's micro-ad campaign uses exaggerated humour and unexpected scenarios to showcase the power of fragrance, even in ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has named Chafic Haddad, Chief Creative ...

Lola MullenLowe and director duo Lionel Goldstein serve up three surreal dating films where Lynx’s sweet-smelling fragrance attracts some haters Ever been incensed by a scent? In a new series of ads, ...

This week’s Ad Spot highlights industry burnout, bold fragrance marketing, and an animated anti-bullying campaign.

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has announced Chafic Haddad, Chief Creative Officer, VML MENA, as its 2025 Advertising Person of the Year.