After Dillon Latham’s girlfriend dumped him during their junior year of high school, the then-17-year-old decided to invest in his appearance. He began spending hours daily in the gym, applying ...

"Looksmaxxing" – young men taking sometimes drastic measures to "maximise their looks" and appear more attractive – has gone from niche subculture to mainstream social media phenomenon. But ...

Latham’s videos are part of a trend called “looksmaxxing” that capitalises on mostly boys’ insecurities, and tells them they can become attractive and masculine by toning their faces and ...