"Looksmaxxing" – young men taking sometimes drastic measures to "maximise their looks" and appear more attractive – has gone from niche subculture to mainstream social media phenomenon.

Welcome to the increasingly popular trend of 'looksmaxxing', where looking good is all that matters – whatever the risks. If you've wondered why your own teen has started asking for expensive ...

In short, sleepmaxxing is a catch-all term for any tip, trick, gadget, or hack that can help you sleep faster, longer, deeper ...

However, there is a new trend on social media known as looksmaxxing, which is setting similar standards for men (we know it's ironic). Before going into what the trend is, here's why we are ...

The next wave of beauty products will be AI-powered and hyper-intelligent, offering personalized suggestions and treatments previously exclusive to costly consultations. For me, it’s a much ...