"Looksmaxxing" – young men taking sometimes drastic measures to "maximise their looks" and appear more attractive – has gone from niche subculture to mainstream social media phenomenon.

However, there is a new trend on social media known as looksmaxxing, which is setting similar standards for men (we know it's ironic). Before going into what the trend is, here's why we are ...

Welcome to the increasingly popular trend of 'looksmaxxing', where looking good is all that matters – whatever the risks. If you've wondered why your own teen has started asking for expensive ...