Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar has hinted at its future by launching a new emblem that removes the famous pouncing cat. Many drivers have split ...

JAGUAR have unveiled a new logo as part of their re-branding to electric only models. The luxury car manufacturer sparked a ...

A video for a rebrand of British luxury car brand Jaguar is being mocked online for showing models in brightly colored ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.