From ITZY's Yeji to TWICE's Mina, these K-pop idols have joined the ranks of luxury fashion brand ambassadors this year.

One of the main characteristics of K-Pop is that it is led by the so-called ‘idol’ bands. These idol bands include BTS, BLACKPINK, TWICE, EXO, Red Velvet, SF9, NCT, and Monsta X. Recently, the “fourth ...