Groysberg, Boris, and Michael Norris. "Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis." Harvard Business School Teaching Note 421-090, May 2021.

who brings decades of expertise to these next-generation cruise ships,” said Jan Swartz, Princess Cruises President. “Even more exciting is that these two ships are being designed to include ...

The four cruise lines [in Holland America Group: Princess, Holland America, Seabourn and P&O Australia] sail to all seven continents, and we sell in most of the major markets around the world.