Among advertisers, five companies contributed to 45% of the total ad volume during the first 13 matches of the 2024 season, ...

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...

In the cricket season, betting and fantasy platforms have been going big on ads, raising red flags in a high-stakes game of ...

According to the report, the number of advertising categories expanded by 12%, climbing from over 40 in IPL 17 to more than ...

Advertisement rates for CTV are up in the range of 10-20 per cent, while the inventory for advertisements on linear ...

Advertising rates for the Indian Premier League (IPL) 2025 has slipped to 2024 levels in the first week of the tournament, ...

From team associations, on-ground activations and digital campaigns, gaming brands are looking to increase reach while ...

Little wonder then that brands looking to cash in on the cricket fever are exploring influencer marketing as an alternative ...

Industry leaders discuss the prevalence of surrogate advertising in IPL 2025, the regulatory challenges in banning tobacco, alcohol, and betting-related ads, and the potential impact on advertising ...

The Impact Player rule essentially gives teams the license to go hard from ball one with the cushion of an extra batter in ...