Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world. What are the secrets to the company's marketing success? And what can marketers learn from its strategy? An ...

It's vital IKEA wins in this space as consumers start to expect the ability to choose home furnishings and decorations using easy digital experiences,? said Omaid Hiwaizi, president of global ...

It's vital IKEA wins in this space as consumers start to expect the ability to choose home furnishings and decorations using easy digital experiences,? said Omaid Hiwaizi, president of global ...

As a result, many are looking beyond simple social advertising and at strategies that combine location and mobile with social for the biggest impact. The geotargeted IKEA campaign delivered ads on ...

Ikea celebrated its 80th anniversary last year ... The research was produced under the auspices of the marketing department, but unlike traditional market research, which focuses on tactics ...