And we challenged it by positioning IKEA as a store which, instead of selling furniture ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key ...

Instead, the 2014 launch and first four years of IKEA's 'The wonderful everyday' platform demonstrates that a long-term ... In compiling a recent case for long-term, sustained investment in brand, we ...

In France, a movement initiated by Typology, the popular skincare brand created by ... affordable value-for-money positioning. It is the case of furniture leader Ikea, which has adopted a ...