【天极网IT新闻频道】 近日，zMaticoo 宣布正式通过IAB Tech Lab (美国互动广告局技术实验室)Open Measurement SDK ...

The first half of this decade has left publishers reeling from a pandemic jab and an AI uppercut that rearranged our reality and knocked us to our knees. Here’s how pubs and their ad tech partners can ...

IAB Tech Lab, the global digital advertising technical standards-setting body, has launched Trusted Server. This new open-source server-side ad management framework “gives publishers complete control ...

The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re mad as hell, and we’re not going to take it anymore,” said IAB Tech Lab CEO Tony Katsur. Through excessive limitations ...

IAB Tech Lab, which sets digital advertising technical standards, has launched what it calls an open-source, server-side ad management framework, working with Equativ. The new tool, Trusted Server ...

NEW YORK, March 20, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the launch of Trusted Server. This new open-source server ...

Last month, Yahoo became the first DSP to adopt IAB Tech Lab's Data Transparency Label. Created after consultation with numerous industry bodies, the label promises a solution to a decades-old problem ...

Don't miss this full-on virtual chat from ExchangeWire in association with IAB Tech Lab, keeping you up-to-date in these unprecedented times.