Whether you are a beginner or someone trying to enhance existing campaigns, success with Google AdWords is possible if you ...

Using a built in AdWords feature advertisers are able to track calls to phone numbers on their websites using a Google forwarding number. Being able to track which calls lead to business ...

Just as with Google search, you have both free and paid-advertising promotion options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid ...

If you use last-click attribution, you may overestimate the value of certain AdWords ads and underestimate others. The value of a Google AdWords ad is the profit from the sales it generates. To ...