Brand Makeovers: Havana Club Icónica Rum And Highland Park Scotch
Image makeovers and revamps are rising as beverage alcohol brand-owners look to upscale existing lines—as well as prices.
MercoPress8 年
Havana Club rum war: Bacardi appeals US decision to let Cuba have the trademark
Bacardi, which had made rum in Cuba under its own name and that of Havana Club, left the island in 1960 after Fidel Castro came to power. Bacardi makes rum in Puerto Rico and markets it in the ...
Tequila Raiders on MSN1 个月
Havana Club Recruits Celebrity Jeweler for Blinged-Out Seasonal Rum Release
On Friday, Cuba's Havana Club Rum announced a seasonal collaboration with Jonathan Raksha, a Toronto-based goldsmith known ...