Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone
The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.
H&M to use digital clones of models in ads and social media
Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...
Marketing Dive9 年
H&M unites social media influence with in-store action for recycling promotion
Apparel and accessories retailer H&M is combining the influence of a well-known music artist with mobile video, social media and popular blogger themes for a new campaign urging consumers to recycle.
Retail Dive9 年
H&M stays in style with curated lists on social media
Fashionable apparel and accessories retailer Hennes & Mauritz, commonly known as H&M, is boosting sales with curated lists of trending items in the form of a blog post on social media, playing on ...
BBC11 天
H&M to use digital clones of models in ads and social media
Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place ...