A clear Guinness? It's impossible to not watch the ... Ah, we get it now, it's a responsible drinking ad. But that's exactly the moment a perfect line of copy that doesn't wag its finger at ...

Guinness Clear is a responsible drinking campaign which encouraged people to drink tap water to moderate their alcohol intake during the Six Nations rugby championship. We needed to: Change consumer ...

Guinness Clear is the template for brave, responsible marketing. It's the story of how, during our biggest sales moment of the year and first year of Six Nations sponsorship, Guinness set the agenda ...